Transforming content and communication: from emails to in-app flows in kajabi

As a Content and Conversation Strategist at El Laboratorio, I played a pivotal role in the launch of Dr. Carlos Jaramillo's Metabolic Syndrome course, which generated over $100,000 in sales in its first week. My work included everything from designing email campaigns to developing in-app communication flows within the Kajabi platform, including the creation of a highly effective support chatbot that automated many of the conversations with over 3,000 students.

Chatbot Soporte Curso CJ

End-to-End content strategy and communication: elevating digital course launches in kajabi

In my role as Content and Conversation Strategist at El Laboratorio, I was instrumental in the successful launch of Dr. Carlos Jaramillo's Metabolic Syndrome course. This project was a significant achievement, with over $100,000 in sales within the first week. My contributions spanned all aspects of content creation, from the initial email campaigns to the intricate in-app communication flows within the Kajabi platform.

One of the most impactful elements of this project was the development of a comprehensive communications strategy that integrated every user touchpoint. This included:

1. Email campaigns: Designed to build anticipation, drive engagement, and ensure successful course registrations.

2. In-App Communication Flows: Built within Kajabi to provide a seamless experience for students, ensuring that all information and updates were easily accessible.

3. Chatbot Development Support: A highlight of the project, this chatbot was built to handle a high volume of support requests, automating much of the communication with over 3,000 registered students. This not only streamlined support, but also improved the overall user experience by providing quick and accurate responses.

To explore the detailed chatbot flows and see how strategic content development can optimize digital course launches, you can view some of the flow designs here.

This project is a showcase of my ability to create cohesive and effective communication strategies that increase user engagement and simplify complex processes across multiple platforms.