Fashion photography made easy: the fashion seller's go-to playbook
- Natalia Londoño
- 9 nov 2023
- 2 Min. de lectura
During my time as UX Content Leader at Mercado Libre, I spearheaded initiatives within the Seller Experience - Fashion project. Notably, I played an essential role in crafting the Fashion Photography Playbook, designed to guide sellers in capturing compelling product images. The playbook empowers fashion sellers to enhance their listings and boost sales, ultimately creating a win-win scenario for both sellers and Mercado Libre.
Revolutionizing fashion seller success: The fashion photography playbook
As the UX Content Leader at Mercado Libre, I led a transformative project under the Seller Experience - Fashion umbrella. One of the standout achievements of this initiative was the creation of the Fashion Photography Playbook for sellers. This comprehensive resource serves as the ultimate guide for fashion sellers, equipping them with the knowledge and skills to capture captivating product images.
In addition to the playbook, this project spawned a series of articles, each tailored to address specific aspects of fashion photography, including Tops, Bottoms, Footwear, Baby Clothes, Underwear and Beachwear, Dresses and Jumpsuits, Packs, and Accessories. These articles further enrich sellers' understanding of photography techniques specific to their product categories.
Our goal was to empower fashion sellers on the Mercado Libre platform, providing them with the tools and know-how to create compelling listings that attract more buyers. By doing so, we aimed to not only boost sellers' sales but also enhance the overall shopping experience for Mercado Libre users.
Take a look at some of the articles that are in the public domain (the rest of the material cannot be shared due to confidentiality policies):
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