CV

About me

Professional in Social Communication and Journalism with more than 8 years of experience in strategic content creation and user-centric digital transformation. Expert in conceptualization and execution of content projects for UX and marketing, with a comprehensive approach that includes user analysis, content curation and project management.

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Relevant Skills

MANAGEMENT

Team Leadership, Change Management, Agile Methodologies, Strategic Planning, Data-Driven Decision Making, Budget Management.

CONTENT DESIGN

UX Writing, Conversational Design, Content briefing, Wireframing, AI, UX Content strategy, User Engagement, Business Objective Alignment.

DIGITAL MARKETING

Growth Hacking, Social Media Strategy, Content Creation, Copywriting, SEO Optimization, Analytics, Email Marketing, Multi-Channel Campaigns.

RESEARCH

Usability testing, Heuristic Evaluation, Data Analysis, Interviews, User Recruitment, Communication Skills.

Employment History

Unidad de Planificación Rural Agropecuaria-UPRA | Feb 2024 - Present

Content Designer | UX Writer

Responsible for pedagogical adaptation and content generation for digital solutions and learning products at UPRA, including instructional content development and visual prototyping. I support the diagnosis, positioning and measurement of experiences and products, ensuring the understanding and accuracy of content for end users.

El Laboratorio | Aug 2023 - Present

Marketing Project Manager

I lead teams in the creation of strategic content for educational experiences and YouTube content, ensuring the efficient planning and execution of projects. I excel in the design of conversational content for chatbots, as well as collaborating with clients and creative teams to ensure consistency and effectiveness of digital marketing strategies.

Mercado Libre | Apr 2022 - Jul 2023

UX Project Leader

Led UX teams (Designers and UX Writers) in different projects of the Seller Experience from a strategic and user-centric point of view, in coordination with Development and Product teams, ensuring the correct use of the design system (Andes UI), as well as the quality and usability in the design of the solutions.

Neivor | Apr 2021 - Apr 2022

Marketing Ops. & Editorial Content Manager

Coordinated the creation and execution of growth hacking strategies for the positioning and growth of the condominium management product, ensuring the operation and optimization of the different communication channels.
In charge of the design and supervision of the value content strategy in different channels, as well as the development of multichannel campaigns for lead generation and product hypothesis validation.

Parameta | Oct 2019 - Dec 2020

Change Management Leader

Responsible for the planning and execution of content and change management strategies (Agile Lean Change Management and ADKAR-Prosci approaches) for the digital transformation of the procurement process of leading companies in science, technology and innovation, oil and gas, air transport, financial, banking and agricultural industries with learning and training products for users.

Círculo de Viajes Universal + Viajes Circular | May 2016 - Aug 2019

Marketing, communication and UX coordinator

Product owner of the digital transformation project of CVU's website with User Centered Design and advanced web analytics (Agile SCRUM framework). Built and executed the training plan for the sales area on the use of the new technological solution.
Coordinated the creative team and agencies (digital and creative) for the planning and implementation of 360° marketing strategies for sales and loyalty, ensuring compliance with the digital marketing budget.

Education

Universidad Central | 2016

Professional in Social Communication and Journalism

Certifications

Hubspot Academy | 2022

Inbound marketing

Lean Change Management Association | 2020

Lean Change Agent

Partners Academy | 2019

360° Digital Marketing

Compensar | 2018

Innovation in times of change