Renewal of Círculo de Viajes Universal's web: my UX journey

As the Product Owner and Content Designer, I led the redesign of Círculo de Viajes Universal's website, a complete transformation, with enhanced user experience, and the debut of a really digital transactional platform. In just 8 two-week sprints, we achieved a remarkable milestone: a full transactional website with over 100 online contracts sold in the first month.

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Enhancing Círculo de Viajes Universal's web

In this transformative project, I played an essential role as the Product Owner and Content Designer. Our primary objective was to revamp Círculo de Viajes Universal's website, focusing on improving the user experience and introducing a transactional platform for managing savings plans.

Our approach was built on the agile Scrum framework, spanning 8 two-week sprints. The end result was a redesigned website that significantly elevated user engagement and started the path in digital sales for the company. You can explore the project in detail on the Círculo de Viajes Universal website (that hasn't changed much) and gain insight into the journey through the launch videos.

Círculo de Viajes Universal's web:

https://www.cvu.com.co/home

Launch video 1:

Launch video 2:

This project's resounding success is evident in the remarkable achievement of over 100 fully online contract sales within the first month post-launch. It's a testament to the effectiveness of our efforts in redefining the digital landscape for Círculo de Viajes Universal.